Rite Foods Announced as Felabration Sponsor - THE ENCOUNTER NEWS


Wednesday, October 6, 2021

Rite Foods Announced as Felabration Sponsor

LAGOS - Rite Foods Limited has been announced as the sponsor of this year’s Felabration, a one-week annual festival of music and art commemorating the late Fela Anikulapo Kuti, the music icon known for his Afrobeat genre.

It was disclosed by the organizing committee of Felabration 2021, which stated that it means a bigger and better celebration with the weight behind the event by a world-class brand.

The market leader in the Nigerian food and beverage industry of Africa’s largest economy has demonstrated a strong commitment to promoting the entertainment industry through the support.

With the theme “Viva Nigeria Via Africa,” and to hold from October 11 to 17 at Fela’s New Afrika Shrine in Ikeja, Lagos, Felabration, which was conceived in 1998 by Yeni Anikulapo-Kuti in celebration of the life and times of her late father, has a line-up of exciting activities to make it historic.

Commenting on the support for the event, the Managing Director of Rite Foods Limited, Mr. Seleem Adegunwa, pointed out that the late Afrobeat king, who was an epitome of courage and justice for the citizenry, needs to be celebrated considering the messages of equal rights and hope propagated through his songs.

He posits that as a Truly World-Class company, Rite Foods will continue to identify with entertainment platforms like Felabration, which marks the life and times of a musical icon like Fela.

The Rite Foods boss affirmed that the brand would provide maximum refreshment to music lovers at the event with its 12 Bigi variants of carbonated soft drinks, Bigi Table water, Fearless energy drink brands, which consists of the Fearless Classic and Fearless Red Berry, and Rite sausages.

Its contribution to this year’s Felabration will include a posthumous award for the late Afrobeat legend, who was at the forefront against injustice, inequality, and other depravities.

The award would be part of the company’s posthumous honor for the megastar, who made the nation proud at global events for his unrivaled performance in his genre of music.

The Fearless brand resonates with Fela’s positive energy of fearlessness, positivity, and can-do spirit. A premium non-alcoholic energy-boosting drink. Fearless is the leader in the energy drinks market, just like Fela was the global musical icon during his lifetime.

Exciting programs to mark Felabration include Afrobics dance competition, a show where contestants will compete by showcasing afrobeat dance moves with any song of their choice from any of Fela’s songs, like ” Beast of No Nation,”  “Water No Get Enemy,” “Shakara Oloye,” “Colonial Mentality,” “Teacher No Teach Me Nonsense,” “Mr. Follow Follow,” “Zombie o Zombie,” among others.

Others are schools’ debate with the topic ” Covid 19 is a Blessing” “The National Question Devolution or Evolution” for the Felabration Symposium, with the moderator/chairman Femi Falana amongst prominent speakers like Senator Shehu Sani.

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